DON'T SKIP LEG & THIGH DAY
This promotional campaign transformed gym towels into functional coupons. Branded with “Don’t Skip Leg & Thigh Day” messaging and a scannable QR code, the towels unlocked a free 2-piece leg-and-thigh meal, turning a workout essential into a memorable brand touchpoint.
By blending utility with humor, the activation reinforced El Pollo Loco’s protein-forward positioning while creating organic, take-home engagement beyond traditional advertising.
Don't Skip Leg & Thigh Day
Don't Skip Leg & Thigh Day Towel Coupons
Don't Skip Leg & Thigh Day
Don't Skip Leg & Thigh Day
Don't Skip Leg & Thigh Day
LET'S GET LOCO
I designed a range of graphics supporting El Pollo Loco’s “Let’s Get Loco” rebrand. I collaborated closely with copywriters and the video editing team to ensure the visuals aligned seamlessly across digital, social, and motion assets. The work reflects the brand’s refreshed energy while maintaining consistency across all campaign touchpoints.
Let's Get Loco Logo
Let's Get Loco Graphics
Let's Get Loco Graphics
Let's Get Loco Graphics
NATIONAL TACO DAY SOCIAL CAMPAIGN
I created and animated motion graphics for El Pollo Loco in celebration of National Taco Day. The campaign was created specifically for TikTok and other social platforms, combining vibrant visuals and clear promotional messaging to drive engagement and orders across digital channels.
NATIONAL GUACAMOLE DAY ADS
I designed bold, high-impact social media visuals for El Pollo Loco celebrating National Guacamole Day that highlighted limited-time offers and drove engagement across digital platforms, using vibrant color, clean typography, and crave-forward food imagery to stop the scroll and amplify the promotion.
National Guca Day Ad
National Guca Day Ad
12 DAYS OF POLLO SOCIAL CAMPAIGN
A festive social campaign for El Pollo Loco, inspired by a playful twist on “The 12 Days of Christmas.” Running in early December, the promotion features 12 days of food deals, supported by bold, holiday-inspired graphics I designed for social media to drive daily engagement.
12 Days Of Pollo 2025
12 Days Of Pollo 2025
12 Days Of Pollo 2024
12 Days Of Pollo 2024
LOCO FRIDAY DROP ADS
A series of digital ads created for El Pollo Loco promoting the "Loco Friday Drop" campaign. Each Friday featured a surprise deal designed to drive users into the Loco Rewards app, where points could be collected and redeemed in-restaurant, supporting weekly engagement and repeat traffic through the rewards experience.
Loco Friday Drops
Loco Friday Drops
