GIFT 'EMS TOY BRAND
I served as the sole designer leading the branding and packaging design for Gift ’Ems, a collectible toy brand created for young girls. Starting from a single idea, I collaborated with illustrators to bring the packaging to life and designed and built the showroom experience, which played a key role in presenting the brand to retail buyers.
I also led and directed the lifestyle photoshoots used to promote the toys across marketing and retail channels. As a result, Gift ’Ems was picked up by major nationwide retailers including Target, Walmart, and Walgreens, becoming a hit and a favorite toy for young girls—bringing a single concept to life as a successful brand on shelves across the country!
GIFT 'EMS TOY BRAND - SERIES 1
Packaging design for Series 1 of the Gift ’Ems collectible toy line. I created and modified dielines for the PDQ display and blister packaging as well as collaborating with printers and overseas manufacturers. I also designed the collectible checklist chart featuring all Series 1 characters to support collectibility and brand engagement.
Gift 'Ems - Series 1 PDQ
Gift 'Ems - Series 1 Blister Packs
GIFT 'EMS TOY BRAND - SERIES 2
Packaging design for Series 2 of the Gift ’Ems collectible line, including PDQ and blister packs and the collectible figurine checklist design.
Gift 'Ems - Series 2 Blister Packs
GIFT 'EMS TOY BRAND - PET FRIENDS
Blister-packs design for Gift ’Ems: Pet Friends.
Gift 'Ems - Pet Friends Blister Packs
GIFT 'EMS TOY BRAND - SERIES 3
A full packaging refresh for Series 3 of Gift ’Ems, including new PDQ and blister pack dielines and the design of the Series 3 collector chart. I collaborated with printers and overseas manufacturers.
Gift 'Ems - Series 3 Blister Packs
Gift 'Ems - Series 3 Blister Packs
GIFT 'EMS TOY BRAND - HOLIDAY SET
Exclusive holiday packaging design for Gift ’Ems. Created and modified blister pack die-lines and partnered with printers and overseas manufacturers to deliver a retail-ready package.
Gift 'Ems - Exclusive Holiday Sets
GIFT 'EMS TOY BRAND - SPORTS CAR
Designed packaging for the Gift ’Ems Sports Car, collaborating with illustrators, printers, and overseas manufacturers to deliver shelf-ready packaging with strong visual impact and efficient production.
Gift 'Ems - Sports Car
GIFT 'EMS TOY BRAND - TOUR BUS
Gift 'Ems - Tour Bus
GIFT 'EMS TOY BRAND - HOTEL & SPA PLAYSET
Gift 'Ems - Hotel & Spa Playset
GIFT 'EMS TOY BRAND - SPEEDBOAT
Gift 'Ems - Speedboat
GIFT 'EMS TOY BRAND - PRIVATE JET
Gift 'Ems - Private Jet
GIFT 'EMS TOY BRAND - BEACH PLAYSET
Gift 'Ems - Beach Playset
GIFT 'EMS TOY BRAND - LIFESTYLE PHOTOSHOOT
I planned, styled, and directed this full lifestyle photoshoot for Gift ’Ems, showcasing the toys in playful, real-world scenarios. From concept to execution, I led the shoot to ensure the visuals aligned with the brand’s tone, packaging, and on-shelf storytelling.
GIFT 'EMS TOY BRAND - SHOWROOM
I designed, built, and installed this immersive Gift ’Ems showroom to showcase the brand’s collectible world at retail scale. The hands-on experience played a key role in landing nationwide placement with Target, Walgreens, and Walmart, helping turn the brand from concept into an in-store success.
