Patrick Boykin - HYUNDAI

MY CITY UNLOCKED MOBILE AND DIGITAL EXPERIENCE

I helped design a series of digital layouts for Hyundai’s award-winning My City Unlocked campaign in partnership with Spotify. The work spanned web, desktop, and mobile experiences, translating the campaign’s concept into bold, cohesive graphics that guided users through artist-led city tours.

Collaborated closely with video editors, copywriters, and web developers to ensure seamless integration of motion, messaging, and interactive design—bringing the campaign to life across platforms while maintaining a consistent visual language and brand presence.

My City Unlocked Digital Branding

HYUNDAI x DODGERS POSTERS

Poster designs for Hyundai in collaboration with the Los Angeles Dodgers. I worked closely with copywriters to pair Hyundai vehicle stats with playful, baseball-inspired data, creating bold, fan-focused visuals tailored to the ballpark environment.

HYUNDAI GETAWAY SALES EVENT BRANDING

Designed a range of digital assets (website headers, e-blasts, and social media ads) for Hyundai’s year-end Getaway Sales Event. Collaborated closely with copywriters, video editors, and web developers to create cohesive, high-impact visuals that highlighted key incentives and drove engagement across platforms.