ANGUS THIRD POUNDERS ROLLOUT
Collaborated with copywriters to create a cohesive campaign designed for high visibility and consistency for the McDonald’s Angus Third Pounders rollout in 2009. Spanning billboards, print, in-store signage, and digital, the visual system introduced a darker, more refined red color to elevate the product’s perception and position it as a more premium offering within the McDonald’s lineup.
Angus Third Pounder Billboard
Angus Third Pounder Billboard
Angus Third Pounder Billboard
Angus Third Pounder Restaurant Signage
Angus Third Pounder Magazine Ad
Angus Third Pounder Magazine Ad
Angus Third Pounder Website Graphics
Angus Third Pounder Website Graphics
Angus Third Pounder Website Graphics
McCAFÉ DEBUT
McDonald’s McCafé billboard created for the brand’s U.S. launch in 2009. I collaborated with copywriters to develop bold outdoor creative highlighting McCafé’s cappuccinos, mochas, and lattes during the national expansion of McDonald’s specialty coffee offerings.
McCafé Billboard
BIG MAC BILLBOARD
Billboard design for a McDonald’s Big Mac campaign featuring bold product photography and simple, high-impact copy. Collaborated with copywriters to create a clear, appetite-driven message designed for maximum visibility at highway scale.
